Company News, New Products

P&G Looks for Growth Below the Neckline

Gillette to roll out body razor.

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By: TOM BRANNA

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Smooth move by Procter & Gamble to roll out Gillette Body Razor next month. The launch is designed to stem slowing sales for razors as men embrace an unkept, stubble-based look. The razor, which is be in stores mid-February, will be the center of an ad campaign, that will have the tagline: “The first razor built for the male terrain.”   “Facial shaving is somewhat down, but body shaving is up, and we can take advantage of that,” said CFO Jon Moeller, who noted tha...

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